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Privacy Policy 

Effective as of August 2, 2022
This Privacy Policy describes how Magnolia Veterinary Clinic LLC, (DBA Orchard Veterinary Clinic), "we", "us", or "our" handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website and third-party mobile application (collectively, the "Service"),as well as through in-person clinic activities, social media, marketing activities, live events, and other activities described in this Privacy Policy.
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INDEX
1 - PERSONAL INFORMATION WE MAY COLLECT
2 - HOW WE USE YOUR PERSONAL INFORMATION
3 - HOW WE SHARE YOUR PERSONAL INFORMATION
4 - YOUR CHOICES
5 - OTHER SITES AND SERVICES
6 - SECURITY 
7 - INTERNATIONAL DATA TRANSFERS
8 - CHILDREN
9 - CHANGES TO THIS PRIVACY POLICY
10 - HOW TO CONTACT US

1 - PERSONAL INFORMATION WE MAY COLLECT
1.1 Information you provide to us.  Personal information you may provide to us through the Service, in
our clinics, or otherwise includes:

  •  Contact data, such as your first and last name, email address, billing and mailing address, and phone

number.

  • Demographic data, such as your date of birth.

  • Pet data, such as name, species, age, gender, health history, and insurance information.

  • Communications that we exchange with you, including when you contact us with questions or

feedback, through the Service, social media, or otherwise.

  • Payment and transactional data, such as information relating to or needed to complete your orders

and/or payments on or through the Service (including payment card information and billing information),
and your purchase history.

  • Marketing data, such as your preferences for receiving our marketing communications and details

about your engagement with them. Obtained at social events or marketing events

  • Government-issued identification numbers, such as driver’s license or state ID number.

  • Event data, such as information you share with us in the course of participating in our live events. 

  • Other data not specifically listed here, which we will use as described in this Privacy Policy or as

otherwise disclosed at the time of collection.
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1.2 Third-party sources. We will NOT collect or combine personal information we receive from you with
personal information we obtain from other sources, such as:

  • Public sources, such as social media platforms, and other publicly available sources.

  • Private sources, such as data providers and data licensors. 

  • Marketing partners, such as joint marketing partners and event co-sponsors.

  • Consumer information is not shared with third-parties for marketing purposes.

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1.3 Automatic data collection.  We, our service providers, and our partners WILL NOT automatically log
information about you, your computer or mobile device, and your interaction over time with the Service, our
communications, and other services, such as: We will only log personal information about you and your
pet in our medical software program

  • Device data, such as your computer or mobile device’s operating system type and version,

manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type
(e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes),
language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general
location information such as city, state or geographic area.

  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen,

the website you visited before browsing the Service, navigation paths between pages or screens,
information about your activity on a page or screen, access times and duration of access, and whether
you have opened our emails or clicked links within them.

1.4 Cookies and similar technologies. Some of the automatic collection described above is facilitated by
the following technologies:

  • Cookies are small text files that websites store on user devices and that allow web servers to record

users’ web browsing activities and remember their submissions, preferences, and login status as they
navigate a site. Cookies used on our sites include both “session cookies” that are deleted when a
session ends, “persistent cookies” that remain longer, “first party” cookies that we place, and “third
party” cookies that our third-party business partners and service providers place.

  • Local storage technologies, provide cookie-equivalent functionality but can store larger amounts of

data on your device outside of your browser in connection with specific applications. 

  • Web beacons, also known as pixel tags or clear GIFs, are used to demonstrate that a webpage or

email was accessed or opened, or that certain content was viewed or clicked. 

1.5 Data about others. We WILL NOT offer features that help users invite their friends or contacts to use
the Service, and WILL NOT collect contact details about these invitees so we can deliver their invitations
(referral program). Please do not refer someone to us or share their contact details with us unless you have
their permission to do so.
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2 - HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information for the following purposes or as otherwise described at the time of
collection:

2.1 Service delivery and business operations.  We may use your personal information to:

  • provide, operate, and improve the Service and our business;

  • communicate with you about the Service, including by sending announcements, updates, security

alerts, and support and administrative messages;

  • communicate with you about events or contests in which you participate;

  • understand your needs and interests, personalize your experience with the Service and our

communications; and

  • provide support for the Service, and respond to your requests, questions, and feedback.

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2.2 Research and development.  We may use your personal information for research and development
purposes, including to analyze and improve the Service and our business.  As part of these activities, we may
create aggregated, de-identified, and/or anonymized data from the personal information we collect.  We make
personal information into de-identified or anonymized data by removing information that makes the data
personally identifiable to you.  We may use this aggregated, de-identified, or otherwise anonymized data and
share it with third parties for our lawful business purposes, including to analyze and improve the Service and
promote our business.
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2.3 Marketing and advertising. We may collect and use your personal information for marketing and
advertising purposes:
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  • Direct marketing. We may send you direct marketing communications.  You may opt out of our

marketing communications as described in the Opt-out of Marketing section below.  
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2.4 To manage our recruiting and process job applications. We may use personal information, such
as information submitted to us in a job application, to facilitate our recruitment activities and process job
applications, such as by evaluating a candidate for a job and monitoring recruitment statistics.

2.5 Compliance and protection.  We may use your personal information to:

  • comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or

requests from government authorities;

  • protect our, your or others’ rights, privacy, safety, or property (including by making and defending legal

claims); 

  • audit our internal processes for compliance with legal and contractual requirements or our internal

policies; 
including cyberattacks and identity theft.  

2.6 With your consent.  In some cases, we may specifically ask for your consent to collect, use, or share
your personal information, such as when required by law.  

2.7 Cookies and similar technologies. In addition to the other uses included in this section, we may use
the Cookies and similar technologies described above for the following purposes:
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  • Technical operation. To allow the technical operation of the Service, such as by remembering your

selections and preferences as you navigate the site.

  • Functionality. To enhance the performance and functionality of our services.

  • Analytics. To help us understand user activity on the Service, including which pages are most and

least visited and how visitors move around the Service, as well as user interactions with our emails. For
example, we use Neo for a medical software, Chewy and VetSource for prescriptions, and Weave for phone services. 

3 - HOW WE SHARE YOUR PERSONAL INFORMATION
We may share your personal information with the following parties as otherwise described in this Privacy Policy
or at the time of collection:

  • Affiliates.  Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy

Policy.

  • Service providers.  Third parties that provide services on our behalf or help us operate the Service or

our business (such as hosting, information technology, customer support, email delivery, marketing,
consumer research, and website analytics).

  •  Payment processors. Any payment card information you use to purchase on the Service or in our

clinic is collected and processed directly by our payment processors.

  • ​Professional advisors.  Professional advisors, such as lawyers, auditors, and insurers, where

necessary in the course of the professional services that they render to us.

  • Authorities and others. Law enforcement, government authorities, and private parties, as we believe

in good faith are necessary or appropriate for the compliance and protection purposes described
above. 

  • Business transferees. Acquirers and other relevant participants in business transactions (or

negotiations of or due diligence for such transactions) involving a corporate divestiture, merger,
consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business
or assets of, or equity interests in, Orchard Veterinary Clinic or our affiliates (including, in connection
with a bankruptcy or similar proceedings).  

  • The public.  With your permission, we may share your pet’s information (name and picture) on social

media or other outlets. This information can be seen, collected, and used by others, including being
cached, copied, screen captured, or stored elsewhere by others (e.g., search engines), and we are not
responsible for any such use of this information.

4 - YOUR CHOICES

4.1 Opt-out of marketing communications. You may opt out of marketing-related emails by following the
opt-out or unsubscribe instructions at the bottom of the email, or by contacting us.  Please note that if you
choose to opt out of marketing-related emails, you may continue to receive service-related and other non-
marketing emails. 

4.2 Cookies. Most browser settings let you delete and reject cookies placed by websites. Many browsers
accept cookies by default until you change your settings. If you do not accept cookies, you may not be able to
use all functionality of the Service and it may not work properly. For more information about cookies, including
how to see what cookies have been set on your browser and how to manage and delete them, visit
www.allaboutcookies.org. 

4.3 Advertising Choices. You may be able to limit the use of your information for interest-based advertising
through the following settings/options/tools:

  • Browser settings.  Changing your internet web browser settings to block third-party cookies.

  • Privacy browsers/plug-ins. Using privacy browsers and/or ad-blocking browser plug-ins that let you

block tracking technologies. 

  • Platform settings. Google and Facebook offer opt-out features that let you opt out of use of your

information for interest-based advertising.  You may be able to exercise that option at the following
websites

industry opt-out programs:

your mobile device for interest-based advertising purposes.


You will need to apply these opt-out settings on each device and browser from which you wish to limit the use
of your information for interest-based advertising purposes.


We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs
described above. 


4.4 Do Not Track.  Some Internet browsers may be configured to send “Do Not Track” signals to the online
services that you visit.  We currently do not respond to “Do Not Track” or similar signals.  To find out more
about “Do Not Track,” please visit http://www.allaboutdnt.com.


4.5 Declining to provide information. We need to collect personal information to provide certain
services.  If you do not provide the information we identify as required or mandatory, we may not be able to
provide those services.


5 - OTHER SITES AND SERVICES

The Service may contain links to websites, mobile applications, and other online services operated by third
parties.  In addition, our content may be integrated into web pages or other online services that are not
associated with us.  These links and integrations are not an endorsement of or representation that we are
affiliated with, any third party.  We do not control websites, mobile applications, or online services operated by
third parties and are not responsible for their actions. We encourage you to read the privacy policies of the
other websites, mobile applications, and online services you use.


6 - SECURITY 

We employ several technical, organizational, and physical safeguards designed to protect the personal
information we collect.  However, security risk is inherent in all internet and information technologies and we
cannot guarantee the security of your personal information. 


7 - INTERNATIONAL DATA TRANSFERS

We are headquartered in the United States and may use service providers that operate in other countries. Your
personal information may be transferred to the United States or other locations where privacy laws may not be
as protective as those in your state, province, or country.  


8 - CHILDREN
The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child
from whom you believe we have collected personal information in a manner prohibited by law, please contact
us.  If we learn that we have collected personal information through the Service from a child without the
consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements
to delete the information.


9 - CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy
Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other
appropriate means.  Any modifications to this Privacy Policy will be effective upon our posting the modified
version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective
date of any modified Privacy Policy indicates your acknowledgment that the modified Privacy Policy applies to
your interactions with the Service and our business.


10 - HOW TO CONTACT US


Email: info@orchardvetclinic.com
Address: 378 Cochran Hwy, Hawkinsville, GA 31036
Phone: 484-783-3681

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